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Soul Element
The 6th Element
Wood, Fire, Earth, Metal, and Water are said to be the 5 basic substances of the material world. But little do we know that Soul is the 6th element of this theory — the element that makes things truly come alive.

DESCRIPTION

Soul Element is a workshop and brand created by Earth Element, specialising in an obscure yet powerful, flexible and eco-friendly material — Jesmonite. The philosophy of the brand is centred around the idea of meaningful creations—that part of our souls transfer to the object that we make by hand. Soul Element believe in sharing the craft of using Jesmonite, creating workshops for anyone to be able to make their own creations. The space encourages visitors to harness their creativity, and connect more deeply with themselves and each other.

Credits

Creative Direction: House of Forme
Design & Illustration: Rachel Ho, Gabrielle Hui
Images Credits: Soul Element

CATEGORIES

Brand Identity, Art Direction, Packaging, Social Media, Collaterals
Hi, let’s chat. 🐈 rachelhoworksfine@gmail.com
See you!