Hong Kong Fashion Council
The Global Connector
The Global Connector












The brand direction draws from the accumulated knowledge and expertise in the fashion industry, connecting the pioneers who have shaped Hong Kong's fashion landscape. The Hong Kong Fashion Council brand reflects Hong Kong’s culture of blending classic East-meets-West sensibilities. As a unified community of experts, the Council is poised to influence not just the Asian fashion scene, but to facilitate dialogue on the global stage.











DESCRIPTION
Over the past six decades, Hong Kong has fostered generations of fashion experts, professionals, and influential minds. The establishment of the Hong Kong Fashion Council (HKFC) solidifies the city’s status as the leading regional hub for textile manufacturing, design and the promotion of Asia Fashion.
Credits
Creative Direction: Thirty30 Creative
Design & Illustration: Rachel Ho
CATEGORIES
Brand Identity, Art Direction, Webiste Design