ELEMENT
The Anatomy of Science
The Anatomy of Science
This concept is inspired by medical and
laboratory documents. The presentation
of the organized details provide a
glimpse into the scientific process from
eastern and western medical approach.
Drawing inspiration from the process of extracting data from nature, we
incorporate medical inspired visuals
such as structural charts and organic
ingredients to present information for
consumers.
DESCRIPTION
A new brand under the Fortune Pharmacal umbrella — ELEMENT is a collection that specialises in prevention care aiming to go one step further to improve the health and well-being of everyone they touch. With a long- standing history of investing in diversification and innovation in the brand’s product portfolio, Fortune Pharmacal is dedicated to assisting in the maintenance of a holistic lifestyle for people through ELEMENT.
Credits
Creative Direction: House of Forme
Design & Illustration: Rachel Ho, Cheryl Tam
Website Design: Rachel Ho, Cheryl Tam
Animation: Rachel Ho
CATEGORIES
Brand Identity, Packaging, Website, Collaterals, Product Design, E-Commerce