Capstone Project: Buy-ology
The Science of Buying
The Science of Buying
DESCRIPTION
We feel frustrated sometimes selecting products in grocery stores due to the vast variety of goods. We would just pick one in the end but that might not be the best choice for us. And if systems like membership and discounts are involved, we will become more confused and indecisive.
This project sees a future where big data is used for persoonal buying decisions and commerical activities between brands and us in grocery stores. Buy-ology provides a buying experience that deals with your choice paralysis and suggests the best price for buying according to your preferences.
Credits
Design & Illustration: Rachel Ho
Supervising Tutor: Dr. Sylvia Liu
Image Credits: The Hong Kong Polytechnic University
School of Design
CATEGORIES
Concept, Ideation, Branding, Rendering, Illustrations, Graphics
Recognition
PolyU Design Degree Show 2020 Tutor’s Choice